Bridge the gapp is Newfoundland and Labrador’s go-to website for mental health, substance use, and addictions information and resources. In 2024, nearly 90,000 people used Bridge the gapp to visit the knowledge centre, find services and supports, sign-up for free online programs, use e-mental health tools, and share personal stories and messages of support. Bridge the gapp is also promoted as one of three key provincial access points to mental health, substance use, and addictions services. A Government of Newfoundland and Labrador asset, customized versions of Bridge the gapp are also supported in New Brunswick and Prince Edward Island, along with a national site. Building on its reputation as a trusted and up-to-date source of information for clients, family members, and health care and other service professionals, Bridge the gapp is actively evolving. Through consultations with partners representing e-mental health, communications, youth and young adults, lived voice, and mental health promotion, it was determined that Bridge the gapp requires a refresh to align with current trends in website development and to improve user experience. This presentation will share learnings related to Bridge the gapp’s planned transformation for 2025. The refresh will capture both creative and technical updates to enhance functionality and user engagement. This is anticipated to capture enhancements such as upgrades to the site’s chatbot (Bridget), the integration of self-referral pathways to health authority-based mental health and addictions services, live chat connections, as well as improved filtering, search, and geolocation features to organize and focus content. This presentation will also highlight the integral role of people with lived and living experience in the co-creation and evolution of Bridge the gapp. Lifewise, the only provincial organization in Newfoundland and Labrador created by and for individuals living with mental health and addictions issues, is a key partner in strategic direction, content review, program testing, and connection with peer support. Their role in and perspectives on the benefits of Bridge the gapp’s refresh will be discussed.
Ms. Kate Lambert, Program and Policy Development Specialist, Department of Health and Community Services, Government of Newfoundland and Labrador