This is not your typical talk on mental health innovation. It is a wake-up call — a bold, unapologetic challenge to everything we think we know about transforming care. For far too long, we have been caught chasing the next shiny app, the next flashy model, the next buzzword — while the real power lies in unlocking the system we already possess. Drawing on my deep experience — from frontline psychology to leading digital mental health transformation across two countries — I offer a fresh, visionary approach. I will expose the hidden ‘missing links’ that keep mental health equity out of reach: fractured integration, the neglect of lived experience, and a fear of bold outcome-driven implementation. Using the Netherlands as a powerful, real-world example, I will demonstrate how combining rock-solid, evidence-based infrastructure with fearless, people-centred innovation unleashes scalable, boundary-breaking mental health care. This is about enabling the system to fly — not fighting it. If you want to be part of a new wave of thinking that breaks old patterns and ignites genuine, lasting change, you cannot afford to miss this. Prepare to be energised, challenged, and inspired to lead like never before.