Holly Coole is Senior Manager for Digital Mental Health at the MHRA and lead for the Wellcome-funded project to explore the clinical evaluation and regulation of digital mental health technologies. She has also worked for NHS Supply Chain as the Patient Safety and Innovation Manager. Holly has a background in psychiatric nursing, previously working for Nottinghamshire Healthcare NHS Foundation Trust as a Community Psychiatric Nurse for several years, along with experience in a number of mental healthcare services such as inpatient forensic, older adults and child and adolescent mental health. Holly has also undertaken training in cognitive behavioural therapy and brings her own insights to lived experience of mental health.