Bobby Alexis is the Executive Director of the Mindful Media Foundation and Founder of Immersiva, where he is leading the creation of the first media network designed to improve the mental and behavioral health of children and families.

With 15+ years at the intersection of entertainment, emerging technology, and digital wellness, Bobby has pioneered a systems-based model that transforms screen time into a shared, therapeutic experience. His work has been recognized by Fast Company as a World Changing Idea for redefining how media can strengthen family bonds and promote mental health.

Through collaborations with leading pediatric institutions and global media brands, Bobby is building an ecosystem that blends co-viewing, streaming television, ethical AI, and off-screen engagement to foster resilience, empathy, and human connection. His work in AI includes developing character-driven, emotionally intelligent tools that enhance interactivity while prioritizing privacy, safety, and developmental integrity. He is also empowering a new generation of storytellers with frameworks and tools needed to redesign children’s media for healthier outcomes.

Bobby’s mission is to make media part of the solution—not the problem—in the global mental health crisis. He brings a bold vision for scalable, prevention-first infrastructure that reclaims screens as a catalyst for healing.